Wednesday, February 22, 2012

Quite unnerving, if you ask me

It's one of the quotes of the day from Time Magazine:

"Forty years ago, you'd watch the same evening-news ad as your Democratic neighbor."

-- Kenneth Goldstein, president of the Campaign and Media Analysis Group at Kantar Media, on how political ads now target potential supporters on the basis of their location, the websites they visit and their voting record

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