As an example, here's something I didn't know:
The above excerpt is from an article entitled "Disposable Paper Products Tips".
Kleenex, one of the most popular brands of tissue products in the world, contributes to the destruction of ancient forests. Its manufacturer, the Kimberly-Clark corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut ancient forest including North America's Boreal forest. The Boreal Forest is one of the best defenses against increased global warming pollution. Further, it is the home of nearly 50% of all North American bird species, as well as a woodland home for caribou, wolves, hippos, eagles and bears. Let’s keep Kimberly-Clark from turning our precious forests into disposable products that are flushed down the toilet.
Greenpeace is asking Kimberly-Clark to: -- Immediately stop purchasing virgin fiber from endangered forests -- Dramatically increase the amount of recycled fiber that they use for all their tissue products including Kleenex brand toilet paper, facial tissue and napkins -- Only buy virgin fiber from Forest Stewardship Council (FSC) eco-certified forests.
By boycotting Kimberly-Clark products, and choosing instead to use products that are environmentally friendly (such as those made with recycled paper), you can help change Kimberly-Clark’s destructive ways. Ancient forest friendly tissue products are already being sold in stores across North America.
I already buy only recycled toilet paper and paper towels but I've continued to buy Kleenex facial tissues because the recycled varieties I've used so far really are a bit scratchy. Now I'm going to look for an alternative for those too.