The Republicans won complete control of government not by running to the center, but by running to the right and persuading the media and the American public to shift right with them. They don’t tolerate defections from the party line; they stick to centrally-distributed talking points and abide by rigid party discipline enforced by a man nicknamed “The Hammer.” They don’t fall silent when discourse turns discordant; they trot out the Big Lie and repeat it so often that it becomes Truth in the same way that big mountains create their own weather. They won by doing the exact opposite of what the DLC crowd preaches we need to do to win.
It’s as if the Democratic leadership doesn’t understand how mirrors work: the key to Republican success wasn’t in the fact that they ran to the right (and that we similarly must shift right if we want to win); it’s in the fact that they ran AWAY from the center -- became more extreme -- and in doing so earned both the support of their base and the trust of centrist voters, who respect people who can articulate and adhere to principles even if they don’t agree with all of them. Copying the Republican formula for success doesn’t mean becoming more conservative, it means becoming more liberal and being proud of it.
It's so obvious. Why don't the Democratic strategists see it?
You can read more of what Thersites2 has to say on this subject by reading his post entitled "Lies, Democratic Unity and the Real Path to Power".