Tuesday, June 08, 2010

Understanding advertizing through brain imaging

I want to recommend an article entitled "Why Celebrity Ads Make You Want to Buy Stuff". Here's the lead:

Brain-scan research suggests celebrity faces evoke specific happy memories, and those positive feelings rub off on the products they endorse.

It's a very short article. Do go on over and read it. Very illuminating.


  1. Kudos to Alternet for including a link to the abstract of the actual study (although I don't feel like forking over 30+ bucks for the complete text).


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