It's a very short article. Do go on over and read it. Very illuminating.Brain-scan research suggests celebrity faces evoke specific happy memories, and those positive feelings rub off on the products they endorse.
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Tuesday, June 08, 2010
Understanding advertizing through brain imaging
I want to recommend an article entitled "Why Celebrity Ads Make You Want to Buy Stuff". Here's the lead:
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Kudos to Alternet for including a link to the abstract of the actual study (although I don't feel like forking over 30+ bucks for the complete text).
ReplyDeleteInteresting.
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