Gladwell dives headfirst into a paradigm hunch he’d had while covering AIDS for The Washington Post: What if all events unfolded the way epidemics do; What if everything—from business to social policy to advertising—has a Tipping Point at which it hits critical mass and begins spreading like wildfire? Writing smartly, with passion, clarity and wonder, Gladwell uses a series of convincing case studies to anchor a thought-provoking argument that—over the last decade—has helped shape the way we think about the world.
Sunday, January 03, 2010
Don't give up on the "little things"
I happened to come upon a list today on Paste Magazine of the twenty best books of the decade. One I definitely want to read is called The Tipping Point and it's by Malcolm Gladwell.
Here's a little blurb:
The subtitle of this book is "How Little Things Can Make a Big Difference" and that's a very encouraging thought for the new year.